Main Street America Spotlight: What Can Main Streets and Small Businesses Expect in 2025?

Matt Wagner, Ph.D. - Chief Innovation Officer - Main Street America Article

As Chief Innovation Officer and host of our Main Street Business Insights podcast, I have a unique opportunity to observe first-hand what is happening in small business and entrepreneurship and participate in primary and secondary research through Main Street America’s work. Combining these experiences and macroeconomic, technological, and social trends, I share annual predictions that I believe will impact our work in downtowns and neighborhood commercial districts and the businesses we seek to nurture and support in these places. 

You’ll discover:

  • How retail sales are expected to slow and the challenges facing small businesses
  • The potential ​Ozempic Ripple Effect” and its implications for various industries
  • The emerging ​Phygital” world and how technology is transforming shopping experiences
  • AI’s growing impact on non-profit data collection and reporting
  • Why businesses should focus on curation over endless choices
  • How the ​Silver Tsunami” will reshape markets and consumer behaviors
  • The role of Main Streets in addressing the loneliness epidemic

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