Shop Small Saturday in Downtown
Saturday, November 28, 2026
Shop Small Saturday is the holiday kick off for fun in Downtown! Before you click “Add to Cart,” take a stroll Downtown. Stop into a favorite shop, discover a new one, and see what local businesses have planned for Shop Small Saturday.
Merchant Open Houses & Saturday Specials: Downtown businesses are hosting their own holiday open houses and one-day activities. There is no street closure. Make a day of it, browse, eat, and visit the businesses below to see what's happening in Downtown.
Holiday Window Walk: Take the scenic route between stops and see how Downtown merchants have dressed up their storefronts for the holidays. Enjoy the windows on Shop Small Saturday or come back for a stroll anytime during the holiday season.
5th Annual Downtown Elf Hunt Kickoff: The elves return on November 28! Look for them inside businesses along Fourth Street from Lincoln Avenue to H Street. Start your hunt while you’re Downtown on Saturday and keep looking through January 10. Pick up maps at the festive T&B Sports Holiday Party!
Find something special. Support someone local.
Check back for the November 28 lineup of participating businesses, activities, and times.
What is Shop Small Saturday? Launched by American Express in 2010, Shop Small Saturday was created to support small, locally owned businesses during one of the biggest shopping weekends of the year. Since then, communities across the country, San Rafael included, have embraced it as a way to celebrate our awesome Downtown Small Business Owners!
Visit the Holiday Hub of Activities to learn more about the 45th Annual Winter Wonderland and tree lighting, Carol-oke, Menorah Lighting, and more!
Downtown businesses: Hosting an open house, offering a one-day special, or decorating your window? Tell us what you’re planning.
SHOP SMALL SATURDAY BUSINESS ACTIVITY LIST:
Shop Small Saturday Activities on November 29, 2025! (2026 coming soon)
- 4th Annual Downtown San Rafael Elf Hunt ~ Nov 29-Jan 5 ~ more details HERE
- Downtown San Rafael Tree Lighting ~ Plaza, 5p-7p ~ more details HERE
- Shopping Gift Guide ~ Downtown San Rafael ~ We did the work, you get the credits! View gift guide HERE!
- Window Decorating Contest ~ Downtown San Rafael ~ December, vote for your favorite windows, more details HERE!
- T&B Sports ~ 1345 4th Street ~ Holiday Cheer and Open House treats, Nov 29 all day & Coupon $ 10.00 OFF $ 50.00 Purchase & $ 20.00 OFF $ 100.00 Purchase
- Tam Commons ~ 1300 4th Street ~ Holiday drinks on special!
- McRoskey Mattress Company ~ 1320 4th St ~ Celebrate small business Saturday with $300 in free gifts with any mattress purchase!
- AR Cricket Wireless ~ 729 4th St ~ Chirp local shop local with your downtown cricket wireless, stop by on Shop Small Saturday for some treats!
- Rebound Bookstore ~ 1611 4th Street ~ 10% discount on book orders of $20.00 or more! Cookies and hot apple cider!
- Ranch Water ~ 711 4th Street ~ Live music with DJ Rob Stephens!
- Metta Yoga ~ 851 4th Street ~ Special Holiday Classes (visit website for times) Anyone who states they are visiting for Shop Small is eligible for a $17 yoga drop in (50% off). All purchases in the studio retail section are 10% off.
- Dharma Trading Company ~ 1604 4th Street ~Come one, come all! Step right up to the Amazing Silk Dye Sale Spectacular! Silk dyes are 10% off (through 11/30)
- And more! (complete list will be ready by November 26th)
